Mother’s Brewing Company in Springfield, MO is a good group of people who love what they do: brew badass craft beers. The kids at Mother’s like to cut loose, and they wanted their site writing to show it yet compete well for SEO.
Here are a few ways I did that:
- Hit the SEO elements but avoided a heavy hand
- Used an easy-going, casual tone
- Cracked jokes to break up any tedious info or necessarily detailed descriptions
- Got up close and personal with Mother’s tasty beers
Mother’s Craft Beers